ABOUT ME

Hello!

I am a marketing executive and former soccer player with a 10-year track record of leadership stretching sports, performing arts, and consumer services industries. 

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In my current role as Chief Marketing Officer, I lead the marketing, PR, and corporate fundraising efforts for UpStaged Entertainment. Within a brief period of time, my endeavors have resulted in significant growth in the company's audience and customer base, as well as considerable increases in brand visibility and revenue.

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Prior to my current position I was previously the Senior Vice President of Marketing with the United Soccer League (USL), based in Tampa, Florida. I spent six years at USL overseeing a team of 20+ responsible for fan engagement and marketing. My team spanned multiple disciplines that supported all seven leagues - including Creative, PR, Social Media, and Digital. During my tenure my department made significant strides in establishing and growing the league’s national and global footprint.

 

I also served as the league expert in sports betting for the USL, negotiating seven-figure data and streaming rights deals that poised the leagues to further expand their reach.

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Deeply passionate about creating social impact, I lead the charge on the creation of the FOREVER PROUD PROJECT, an initiative created to reinforce USL’s commitment to provide safe spaces for all LGBTQIA+ fans, players, coaches, and staff in the USL ecosystem. In recognition of my efforts, I was recognized by the Tampa Bay Business Journal as a Business of Pride Honoree in 2021.

 

Originally from Sheffield, England, I obtained my BA in Marketing with a Minor in Management at Saint Leo University in Saint Leo, Florida, where I went on to earn my MBA shortly thereafter.